"The Biggest Little City In The World".
To learn more about the history behind Reno's slogan and famous arch check out http://www.route40.net/page.asp?n=825  
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The Reno Arch

Did you know the slogan for Reno was created in a contest back in 1926?
G.A. Burns of Sacramento was awarded $100 for coming up with the classic slogan  "The Biggest Little City In The World".
To learn more about the history behind Reno's slogan and famous arch check out http://www.route40.net/page.asp?n=825
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